Five Years On: The Evolution of Rigby & Rigby's In-House Creative Division

the evolution of rigby and rigby's in-house creative team

Five years ago, Rigby & Rigby took an important step in shaping the future of our design process: we introduced 3D visualisation to our in-house team. What began as a single function has since grown into a full-fledged Creative Division, now encompassing 3D visualisation, branding and marketing, and physical model making alongside virtual reality. Today, our creative team consists of five dedicated professionals, and we look forward to expanding further as we continue to push the boundaries of design and client experience.

3D visualisation

Our 3D visualisation studio is at the heart of bringing projects to life. By combining technical expertise with state-of-the-art software, our team produces real-life impressions that allow clients to experience their space months, or even years, before construction begins. Working closely with our architects and interior designers, we create millimetre-accurate models and interiors, specialising in bespoke furniture and high-end residential spaces. Beyond static images, our team produces showreel animations, dynamic marketing materials, and VR-compatible imagery, ensuring every project can be explored and understood in rich detail. This integration of visualisation into the design process enables clearer decision-making, from materials and lighting to spatial layouts, enhancing both efficiency and creativity.

branding and marketing

Alongside visualisation, our creative team delivers fully integrated marketing solutions for the world’s most discerning clients. From ultra-prime residential and hospitality to superyacht and private aviation projects, our approach is strategically driven, contextually informed, and entirely bespoke. We craft brands that balance context with character, covering every touchpoint: visual identity, print and packaging, digital campaigns, motion graphics, and online platforms. Each project benefits from a holistic perspective, ensuring our clients’ narratives and identities are both distinctive and enduring, with every element carefully curated for excellence and longevity.

physical model making & Virtual reality

Completing the creative division is our model making service, a tactile and immersive extension of our visualisation capabilities. We produce finely detailed 3D-printed maquettes, giving clients a tangible representation of their property or development. These models, combined with virtual reality experiences, allow clients to step inside their future spaces, exploring scale, light, and spatial relationships in ways traditional drawings cannot. By bridging concept and reality, our model making services inspire collaboration, clarity, and confidence throughout the design journey.

Over five years, our creative team has grown in both size and capability, now five strong and ready to expand further. Our work spans disciplines, technologies, and deliverables, but our approach remains consistent: attention to detail, commitment to quality, and a relentless pursuit of creativity. Whether through visualisation, branding, marketing, or model making, we aim to bring projects to life in ways that are immersive, precise, and unforgettable.

At Rigby & Rigby, the creative division is more than a service, it’s a partner in the design process, shaping ideas, guiding decisions, and ensuring that every project, from initial concept to final delivery, is realised to the highest standard. We are proud of how far we’ve come and excited for the next chapter in our journey.