Our Studio is proud to support multiple charities and non-profit organizations. We believe in giving back to the community and making a positive impact on society. We understand that there are many pressing issues and causes in the world and we want to make a difference in as many of them as possible.
Our charitable giving program is designed to support a wide range of causes, including education, health and wellness, poverty alleviation, and environmental protection.By supporting multiple charities, we hope to make a meaningful impact in the lives of people in need and help create a better world for future generations. Our commitment to charitable giving is a core part of who we are as a Studio and our dedication to helping others.
Wings for Life is a not-for-profit spinal cord research foundation, their mission is to find a cure for spinal cord injury. Iain will support UK CEO, Emma Hind, on her vision for the charity which is doing amazing research and development into this sector with the mantra ‘science is hope’ The brand and advisers hope to challenge the status quo, but not at the expense of excellence. We champion new possibilities and are not daunted by failures and obstacles.
He is joined by Christian Horner, David Coulthard, Mark Webber, Sean Rose, Abdulaziz Turki Al Faisal, Marc Coma, Bjorn Dunkerbeck, Ed Jackson, Alex Albon and Sam Bloom. To name a few personalities from the worlds of culture, economy and sport who give their time to support Wings for Life.
The driving forces behind Wings for Life are the two-time motocross world champion Heinz Kinigadner and the former founder of Red Bull, Dietrich Mateschitz.
In 2003 Kinigadner’s son, Hannes, had a tragic accident which left him tetraplegic. After Hannes’ injury, Kinigadner and Mateschitz invited leading scientists from across the world to come to Salzburg. It soon became clear that, contrary to common opinion, there is legitimate reason to believe that traumatic spinal cord injury could be cured. Ground-breaking discoveries made by Prof. Dr. Sam David in 1981 and by Prof. Dr. Martin Schwab in the early 1990s showed that injured nerve cells in the spinal cord are capable of regeneration after specific types of treatment. Kinigadner and Mateschitz soon realised that despite the discoveries of a decade prior, research into spinal cord injury remained grossly underfunded and progress was stunted. Paralysis is not considered a ‘widespread condition’ by pharmaceuticals and governments therefore investing millions in research to help a relatively small number of people is, essentially, an unprofitable endeavour. This realisation prompted Kinigadner and Mateschitz to set up the Wings for Life spinal research foundation in 2004 with the sole goal of finding ways to cure all people affecteted.
What Wings for life does1. Basic & Preclinical researchA spinal cord injury interferes with a complex system–the central nervous system. To find treatments it is essential to understand the basic biology of the disease processes and discover the building blocks for new therapeutic interventions.2. Clinical StudiesThose therapies or drugs that prove highly promising in basic and preclinical research must be tested in a clinical study to understand how well they can be tolerated and how effective they are in humans with a spinal cord injury.3. CommunicationScientific communication plays an important role in the advancement of research. Wings for life organises international conferences every year to bring together leaders in research and medicine. The foundation also ensures that the scientists we fund publish the conclusions of their projects. These research findings appear in renowned journals which prevents replication of the same studies across the globe.They have achieved the following:
Finding a cure is not a matter of if it is possible, but when it will happen.
Historically, both cancer and HIV we reproable death sentences, even as recently as the 1980s.Today, testicular cancer is 98% curable and HIV is a condition classed as a “manageable illness”. Both these medical advances were only made possible through scientific research. Curing spinal cord injury is one of the last few riddles that remain, but Wings for Life are a small charity with a big ambition.
Every eight hours someone in the UK sustains a spinal cord injury and most become wheelchair users as a result. It can affect any one at any time, and the impact lasts a lifetime. At Wings for Life, they believe in a different future where people affected by spinal cord injury have a set of treatment options available to them. They fund the world’s most promising scientific research and clinical trials around the globe, aimed at finding a cure for spinal cord injury. Since Wings for Life was first founded, several vital break throughs have been made and there is now real and legitimate hope spinal cord injury can be cured in our lifetime.
They operate in a saturated market, competing with prevalent causes such as cancer, child poverty and heart disease and as a result scientific research into curing spinal cord injury is desperately underfunded. Thanks to the resilient nature of humankind, most people manage to adapt their lives around their injury, but the cost can be huge. Not just to the national health service, but also to every individual affected, as well as their loved ones. After an injury most people live through months if not years of rehabilitative therapy, living in hospital spinal units. On discharge, many are reliant on full-time live-in carers. In the UK, there are numerous ‘support’ charities out there, who provide practical assistance after an injury but very few dedicated to finding a cure. In order to maximise their impact, Wings for Life promise that 100% of every £1 donation we receive goes directly into top class research.
Donate here
Iain is honoured to be included in supporting such an incredible cause and looks forward to developing his relationship with Wings for Life.
Learn more about Wings For Life here