P2 Eastpoint
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Daisy Watson is a dynamic graphic designer leading the development of a dedicated graphics and branding department within the Creative Division at Rigby & Rigby. With a rich background in Architecture, Art, and Animation, Daisy leverages her interdisciplinary expertise to bring innovative and cohesive design solutions to the company. Since joining the Allect Group, she has made a significant impact, acting as the brand guardian for Rigby & Rigby, Helen Green, and Lawson Robb, as well as creating many luxurious and contemporary brand identities, most notably, Berkeley Arcade. Her meticulous attention to detail and artistic flair have been instrumental in elevating the visual identity of prestigious brands, and driving Rigby & Rigby's reputation for cutting-edge and sophisticated design solutions.
Rigby & Rigby’s Creative Division has partnered with REIL Investment to craft a distinctive brand identity for P2 Eastpoint, a premium workspace designed to adapt to modern work models. Nestled between the energy of Dublin’s city center and the tranquility of the coast, P2 Eastpoint offers a seamless blend of productivity, well-being, and effortless flexibility. The brand identity was developed to reflect this balance, capturing the essence of a workspace that is both high-performance and inviting.
At its core is a bold, contemporary logo with wide curves, that echoes the architectural language of the interiors, and embodies both the structure and flexibility of the space itself. To ensure versatility across different formats, a secondary logo lockup and monogram were created, maintaining the brand’s strong yet fluid visual identity.
A rich, autumnal color palette—featuring deep rust red, soft latte white, and dark russet brown—enhances the brand’s warm and sophisticated appeal.
The brand’s signature semicircular shapes extend beyond the logo, forming subtle patterns and elegant frames for text and imagery.
To further reinforce its core values, five bespoke icons were created, each derived from the logo’s geometric forms, representing Innovation, Flexibility, Sustainability, Luxury, and Wellness.
Photography and film guidelines ensure that all brand visuals, from the website to brochures and social media, feel fresh, natural, and aspirational—combining a crisp, clean aesthetic with an inviting warmth. The overall look and feel should be reminiscent of a moment of calm before the workday begins, like the first cup of coffee before opening your inbox, setting the tone for an environment that is as inspiring as it is functional.
Credit: Photography by Donald Murphy
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Project team
Daisy Watson is a dynamic graphic designer leading the development of a dedicated graphics and branding department within the Creative Division at Rigby & Rigby. With a rich background in Architecture, Art, and Animation, Daisy leverages her interdisciplinary expertise to bring innovative and cohesive design solutions to the company. Since joining the Allect Group, she has made a significant impact, acting as the brand guardian for Rigby & Rigby, Helen Green, and Lawson Robb, as well as creating many luxurious and contemporary brand identities, most notably, Berkeley Arcade. Her meticulous attention to detail and artistic flair have been instrumental in elevating the visual identity of prestigious brands, and driving Rigby & Rigby's reputation for cutting-edge and sophisticated design solutions.
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