P2 Eastpoint
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Daisy Watson is Studio Manager of Rigby & Rigby’s Creative Division, where she leads the development of a dedicated Graphics, Branding and Visualisation agency. With a background spanning Architecture, Art and Animation, she brings an interdisciplinary design intelligence to the creation of cohesive, high-impact brand ecosystems and their marketing strategies.
Since joining Allect Group, Daisy has served as brand guardian across Rigby & Rigby, Helen Green and Lawson Robb, ensuring visual consistency and strategic alignment across every touchpoint. She has led the creation of luxury brand identities, most notably Berkeley Arcade, 43 Bleecker and Caedes Group, and is also developing several high-end websites, including for a luxury furniture supplier and a private family office.
Her portfolio extends well beyond traditional branding. She directed the full brand development of the superyacht Awandra and the racing boat Fifty Fifty, and led the end-to-end visual identity of the private jet Project Knight, from embroidered headrests to exterior livery. Collaborating with specialist designers influenced by Formula 1 aesthetics, she oversaw more than 80 design iterations to achieve a dynamic visual language engineered to evoke speed in static form. The process culminated in a precision sign-off in Savannah, where she personally ensured millimetre-perfect execution on site.
As Studio Manager, Daisy is building a self-sufficient, commercially sustainable division that serves both external clients and internal teams across Allect Group. Clients increasingly value a seamless, integrated approach to high-end design, and her ambition is to expand the creative offering beyond branding and visualisation into “everything in between”. That could mean bespoke tableware for clients’ residences, products for their new entrepreneurial ventures, or immersive experiences for events. She is committed to nurturing creative talent so the team can keep exceeding client expectations.
Daisy’s practice and leadership style are defined by exacting attention to detail, tenacity, curiosity, storytelling and aesthetic fluency across disciplines. A natural communicator and collaborator, she leads designers while working closely with clients, building trusted partnerships and guiding them through the creative process to deliver work that is both beautiful and memorable to experience.
In her free time, Daisy loves discovering new foodie hotspots and is developing an app to find the best croissant in London.
Rigby & Rigby’s Creative Division has partnered with REIL Investment to craft a distinctive brand identity for P2 Eastpoint, a premium workspace designed to adapt to modern work models. Nestled between the energy of Dublin’s city center and the tranquility of the coast, P2 Eastpoint offers a seamless blend of productivity, well-being, and effortless flexibility. The brand identity was developed to reflect this balance, capturing the essence of a workspace that is both high-performance and inviting.
At its core is a bold, contemporary logo with wide curves, that echoes the architectural language of the interiors, and embodies both the structure and flexibility of the space itself. To ensure versatility across different formats, a secondary logo lockup and monogram were created, maintaining the brand’s strong yet fluid visual identity.
A rich, autumnal color palette—featuring deep rust red, soft latte white, and dark russet brown—enhances the brand’s warm and sophisticated appeal.
The brand’s signature semicircular shapes extend beyond the logo, forming subtle patterns and elegant frames for text and imagery.
To further reinforce its core values, five bespoke icons were created, each derived from the logo’s geometric forms, representing Innovation, Flexibility, Sustainability, Luxury, and Wellness.
Photography and film guidelines ensure that all brand visuals, from the website to brochures and social media, feel fresh, natural, and aspirational—combining a crisp, clean aesthetic with an inviting warmth. The overall look and feel should be reminiscent of a moment of calm before the workday begins, like the first cup of coffee before opening your inbox, setting the tone for an environment that is as inspiring as it is functional.
Credit: Photography by Donald Murphy
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Project team
Daisy Watson is Studio Manager of Rigby & Rigby’s Creative Division, where she leads the development of a dedicated Graphics, Branding and Visualisation agency. With a background spanning Architecture, Art and Animation, she brings an interdisciplinary design intelligence to the creation of cohesive, high-impact brand ecosystems and their marketing strategies.
Since joining Allect Group, Daisy has served as brand guardian across Rigby & Rigby, Helen Green and Lawson Robb, ensuring visual consistency and strategic alignment across every touchpoint. She has led the creation of luxury brand identities, most notably Berkeley Arcade, 43 Bleecker and Caedes Group, and is also developing several high-end websites, including for a luxury furniture supplier and a private family office.
Her portfolio extends well beyond traditional branding. She directed the full brand development of the superyacht Awandra and the racing boat Fifty Fifty, and led the end-to-end visual identity of the private jet Project Knight, from embroidered headrests to exterior livery. Collaborating with specialist designers influenced by Formula 1 aesthetics, she oversaw more than 80 design iterations to achieve a dynamic visual language engineered to evoke speed in static form. The process culminated in a precision sign-off in Savannah, where she personally ensured millimetre-perfect execution on site.
As Studio Manager, Daisy is building a self-sufficient, commercially sustainable division that serves both external clients and internal teams across Allect Group. Clients increasingly value a seamless, integrated approach to high-end design, and her ambition is to expand the creative offering beyond branding and visualisation into “everything in between”. That could mean bespoke tableware for clients’ residences, products for their new entrepreneurial ventures, or immersive experiences for events. She is committed to nurturing creative talent so the team can keep exceeding client expectations.
Daisy’s practice and leadership style are defined by exacting attention to detail, tenacity, curiosity, storytelling and aesthetic fluency across disciplines. A natural communicator and collaborator, she leads designers while working closely with clients, building trusted partnerships and guiding them through the creative process to deliver work that is both beautiful and memorable to experience.
In her free time, Daisy loves discovering new foodie hotspots and is developing an app to find the best croissant in London.
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