P2 Eastpoint
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Location
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Project team
Daisy Watson is a graphic designer leading the development of a dedicated Graphics and Branding agency within the Creative Division at Rigby & Rigby. With a background spanning Architecture, Art, and Animation, she brings an interdisciplinary design intelligence to the creation of cohesive, high-impact brand ecosystems.
Since joining Allect Group, Daisy has served as brand guardian across Rigby & Rigby, Helen Green, and Lawson Robb, ensuring visual consistency, precision, and strategic alignment across all touchpoints. She has led the creation of distinctive luxury brand identities in the residential sphere, most notably Berkeley Arcade, 43 Bleecker, and Caedes Group, elevating their market presence through meticulous design execution and refined visual storytelling.
Her portfolio extends beyond traditional branding into highly specialised design commissions. She directed the full brand development of both Superyacht, Awandra, and Racing boat, Fifty Fifty, and led the end-to-end visual identity of private jet, Project Knight — from embroidered headrests to exterior livery. Collaborating with specialist designers influenced by Formula 1 aesthetics, she oversaw more than 80 design iterations to achieve a dynamic visual language engineered to evoke speed in static form. This process culminated in a precision sign-off in Savannah, where she personally ensured millimetre-perfect execution on site.
Daisy is currently developing an immersive digital platform incorporating bespoke 3D assets to transform a previously completed interior scheme into an interactive virtual environment — bridging physical and digital design with the same rigour and craft that defines her brand work.
Her practice is defined by exacting attention to detail, aesthetic fluency across disciplines, and the ability to translate luxury narratives into cohesive, future-facing visual identities.
Rigby & Rigby’s Creative Division has partnered with REIL Investment to craft a distinctive brand identity for P2 Eastpoint, a premium workspace designed to adapt to modern work models. Nestled between the energy of Dublin’s city center and the tranquility of the coast, P2 Eastpoint offers a seamless blend of productivity, well-being, and effortless flexibility. The brand identity was developed to reflect this balance, capturing the essence of a workspace that is both high-performance and inviting.
At its core is a bold, contemporary logo with wide curves, that echoes the architectural language of the interiors, and embodies both the structure and flexibility of the space itself. To ensure versatility across different formats, a secondary logo lockup and monogram were created, maintaining the brand’s strong yet fluid visual identity.
A rich, autumnal color palette—featuring deep rust red, soft latte white, and dark russet brown—enhances the brand’s warm and sophisticated appeal.
The brand’s signature semicircular shapes extend beyond the logo, forming subtle patterns and elegant frames for text and imagery.
To further reinforce its core values, five bespoke icons were created, each derived from the logo’s geometric forms, representing Innovation, Flexibility, Sustainability, Luxury, and Wellness.
Photography and film guidelines ensure that all brand visuals, from the website to brochures and social media, feel fresh, natural, and aspirational—combining a crisp, clean aesthetic with an inviting warmth. The overall look and feel should be reminiscent of a moment of calm before the workday begins, like the first cup of coffee before opening your inbox, setting the tone for an environment that is as inspiring as it is functional.
Credit: Photography by Donald Murphy
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Project team
Daisy Watson is a graphic designer leading the development of a dedicated Graphics and Branding agency within the Creative Division at Rigby & Rigby. With a background spanning Architecture, Art, and Animation, she brings an interdisciplinary design intelligence to the creation of cohesive, high-impact brand ecosystems.
Since joining Allect Group, Daisy has served as brand guardian across Rigby & Rigby, Helen Green, and Lawson Robb, ensuring visual consistency, precision, and strategic alignment across all touchpoints. She has led the creation of distinctive luxury brand identities in the residential sphere, most notably Berkeley Arcade, 43 Bleecker, and Caedes Group, elevating their market presence through meticulous design execution and refined visual storytelling.
Her portfolio extends beyond traditional branding into highly specialised design commissions. She directed the full brand development of both Superyacht, Awandra, and Racing boat, Fifty Fifty, and led the end-to-end visual identity of private jet, Project Knight — from embroidered headrests to exterior livery. Collaborating with specialist designers influenced by Formula 1 aesthetics, she oversaw more than 80 design iterations to achieve a dynamic visual language engineered to evoke speed in static form. This process culminated in a precision sign-off in Savannah, where she personally ensured millimetre-perfect execution on site.
Daisy is currently developing an immersive digital platform incorporating bespoke 3D assets to transform a previously completed interior scheme into an interactive virtual environment — bridging physical and digital design with the same rigour and craft that defines her brand work.
Her practice is defined by exacting attention to detail, aesthetic fluency across disciplines, and the ability to translate luxury narratives into cohesive, future-facing visual identities.
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