Fifty Fifty
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Daisy Watson is a graphic designer leading the development of a dedicated Graphics and Branding agency within the Creative Division at Rigby & Rigby. With a background spanning Architecture, Art, and Animation, she brings an interdisciplinary design intelligence to the creation of cohesive, high-impact brand ecosystems.
Since joining Allect Group, Daisy has served as brand guardian across Rigby & Rigby, Helen Green, and Lawson Robb, ensuring visual consistency, precision, and strategic alignment across all touchpoints. She has led the creation of distinctive luxury brand identities in the residential sphere, most notably Berkeley Arcade, 43 Bleecker, and Caedes Group, elevating their market presence through meticulous design execution and refined visual storytelling.
Her portfolio extends beyond traditional branding into highly specialised design commissions. She directed the full brand development of both Superyacht, Awandra, and Racing boat, Fifty Fifty, and led the end-to-end visual identity of private jet, Project Knight — from embroidered headrests to exterior livery. Collaborating with specialist designers influenced by Formula 1 aesthetics, she oversaw more than 80 design iterations to achieve a dynamic visual language engineered to evoke speed in static form. This process culminated in a precision sign-off in Savannah, where she personally ensured millimetre-perfect execution on site.
Daisy is currently developing an immersive digital platform incorporating bespoke 3D assets to transform a previously completed interior scheme into an interactive virtual environment — bridging physical and digital design with the same rigour and craft that defines her brand work.
Her practice is defined by exacting attention to detail, aesthetic fluency across disciplines, and the ability to translate luxury narratives into cohesive, future-facing visual identities.
The brief for Fifty Fifty, an XR-41 racing boat, was to create a bold visual identity inspired by the name’s origins - a playful response to the question “Is this safe?” with the knowingly mischievous answer, “Fifty-fifty.” Drawn from the culture of high-adrenaline sports, the name captures a mindset that embraces risk, speed, and irreverent confidence. The brand identity therefore needed to express this attitude: part daring, part playful, and fully committed to high performance on the water.
The final logo draws inspiration from the iconography of a boat slicing through water at high speed. The upper “Fifty” represents the vessel itself, while the mirrored lower half reflects its image on the water’s surface. A condensed, bold typeface conveys confidence and power, and the forward-leaning slant introduces a sense of propulsion and momentum. The mirrored form subtly evokes an arrow in motion, while the reflection hints at the streaking speed lines of vintage racing posters. Rounded edges, smooth curves, and finely engineered letter joints add precision and aerodynamic elegance. Altogether, the logo embodies a personality that is slick, rebellious, bold, and fast—perfectly aligned with the ethos of Fifty Fifty.
Project team
Daisy Watson is a graphic designer leading the development of a dedicated Graphics and Branding agency within the Creative Division at Rigby & Rigby. With a background spanning Architecture, Art, and Animation, she brings an interdisciplinary design intelligence to the creation of cohesive, high-impact brand ecosystems.
Since joining Allect Group, Daisy has served as brand guardian across Rigby & Rigby, Helen Green, and Lawson Robb, ensuring visual consistency, precision, and strategic alignment across all touchpoints. She has led the creation of distinctive luxury brand identities in the residential sphere, most notably Berkeley Arcade, 43 Bleecker, and Caedes Group, elevating their market presence through meticulous design execution and refined visual storytelling.
Her portfolio extends beyond traditional branding into highly specialised design commissions. She directed the full brand development of both Superyacht, Awandra, and Racing boat, Fifty Fifty, and led the end-to-end visual identity of private jet, Project Knight — from embroidered headrests to exterior livery. Collaborating with specialist designers influenced by Formula 1 aesthetics, she oversaw more than 80 design iterations to achieve a dynamic visual language engineered to evoke speed in static form. This process culminated in a precision sign-off in Savannah, where she personally ensured millimetre-perfect execution on site.
Daisy is currently developing an immersive digital platform incorporating bespoke 3D assets to transform a previously completed interior scheme into an interactive virtual environment — bridging physical and digital design with the same rigour and craft that defines her brand work.
Her practice is defined by exacting attention to detail, aesthetic fluency across disciplines, and the ability to translate luxury narratives into cohesive, future-facing visual identities.
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