Fifty Fifty
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Daisy Watson is Studio Manager of Rigby & Rigby’s Creative Division, where she leads the development of a dedicated Graphics, Branding and Visualisation agency. With a background spanning Architecture, Art and Animation, she brings an interdisciplinary design intelligence to the creation of cohesive, high-impact brand ecosystems and their marketing strategies.
Since joining Allect Group, Daisy has served as brand guardian across Rigby & Rigby, Helen Green and Lawson Robb, ensuring visual consistency and strategic alignment across every touchpoint. She has led the creation of luxury brand identities, most notably Berkeley Arcade, 43 Bleecker and Caedes Group, and is also developing several high-end websites, including for a luxury furniture supplier and a private family office.
Her portfolio extends well beyond traditional branding. She directed the full brand development of the superyacht Awandra and the racing boat Fifty Fifty, and led the end-to-end visual identity of the private jet Project Knight, from embroidered headrests to exterior livery. Collaborating with specialist designers influenced by Formula 1 aesthetics, she oversaw more than 80 design iterations to achieve a dynamic visual language engineered to evoke speed in static form. The process culminated in a precision sign-off in Savannah, where she personally ensured millimetre-perfect execution on site.
As Studio Manager, Daisy is building a self-sufficient, commercially sustainable division that serves both external clients and internal teams across Allect Group. Clients increasingly value a seamless, integrated approach to high-end design, and her ambition is to expand the creative offering beyond branding and visualisation into “everything in between”. That could mean bespoke tableware for clients’ residences, products for their new entrepreneurial ventures, or immersive experiences for events. She is committed to nurturing creative talent so the team can keep exceeding client expectations.
Daisy’s practice and leadership style are defined by exacting attention to detail, tenacity, curiosity, storytelling and aesthetic fluency across disciplines. A natural communicator and collaborator, she leads designers while working closely with clients, building trusted partnerships and guiding them through the creative process to deliver work that is both beautiful and memorable to experience.
In her free time, Daisy loves discovering new foodie hotspots and is developing an app to find the best croissant in London.
The brief for Fifty Fifty, an XR-41 racing boat, was to create a bold visual identity inspired by the name’s origins - a playful response to the question “Is this safe?” with the knowingly mischievous answer, “Fifty-fifty.” Drawn from the culture of high-adrenaline sports, the name captures a mindset that embraces risk, speed, and irreverent confidence. The brand identity therefore needed to express this attitude: part daring, part playful, and fully committed to high performance on the water.
The final logo draws inspiration from the iconography of a boat slicing through water at high speed. The upper “Fifty” represents the vessel itself, while the mirrored lower half reflects its image on the water’s surface. A condensed, bold typeface conveys confidence and power, and the forward-leaning slant introduces a sense of propulsion and momentum. The mirrored form subtly evokes an arrow in motion, while the reflection hints at the streaking speed lines of vintage racing posters. Rounded edges, smooth curves, and finely engineered letter joints add precision and aerodynamic elegance. Altogether, the logo embodies a personality that is slick, rebellious, bold, and fast—perfectly aligned with the ethos of Fifty Fifty.
Project team
Daisy Watson is Studio Manager of Rigby & Rigby’s Creative Division, where she leads the development of a dedicated Graphics, Branding and Visualisation agency. With a background spanning Architecture, Art and Animation, she brings an interdisciplinary design intelligence to the creation of cohesive, high-impact brand ecosystems and their marketing strategies.
Since joining Allect Group, Daisy has served as brand guardian across Rigby & Rigby, Helen Green and Lawson Robb, ensuring visual consistency and strategic alignment across every touchpoint. She has led the creation of luxury brand identities, most notably Berkeley Arcade, 43 Bleecker and Caedes Group, and is also developing several high-end websites, including for a luxury furniture supplier and a private family office.
Her portfolio extends well beyond traditional branding. She directed the full brand development of the superyacht Awandra and the racing boat Fifty Fifty, and led the end-to-end visual identity of the private jet Project Knight, from embroidered headrests to exterior livery. Collaborating with specialist designers influenced by Formula 1 aesthetics, she oversaw more than 80 design iterations to achieve a dynamic visual language engineered to evoke speed in static form. The process culminated in a precision sign-off in Savannah, where she personally ensured millimetre-perfect execution on site.
As Studio Manager, Daisy is building a self-sufficient, commercially sustainable division that serves both external clients and internal teams across Allect Group. Clients increasingly value a seamless, integrated approach to high-end design, and her ambition is to expand the creative offering beyond branding and visualisation into “everything in between”. That could mean bespoke tableware for clients’ residences, products for their new entrepreneurial ventures, or immersive experiences for events. She is committed to nurturing creative talent so the team can keep exceeding client expectations.
Daisy’s practice and leadership style are defined by exacting attention to detail, tenacity, curiosity, storytelling and aesthetic fluency across disciplines. A natural communicator and collaborator, she leads designers while working closely with clients, building trusted partnerships and guiding them through the creative process to deliver work that is both beautiful and memorable to experience.
In her free time, Daisy loves discovering new foodie hotspots and is developing an app to find the best croissant in London.
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