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AURI
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Daisy Watson is a graphic designer leading the development of a dedicated Graphics and Branding agency within the Creative Division at Rigby & Rigby. With a background spanning Architecture, Art, and Animation, she brings an interdisciplinary design intelligence to the creation of cohesive, high-impact brand ecosystems.
Since joining Allect Group, Daisy has served as brand guardian across Rigby & Rigby, Helen Green, and Lawson Robb, ensuring visual consistency, precision, and strategic alignment across all touchpoints. She has led the creation of distinctive luxury brand identities in the residential sphere, most notably Berkeley Arcade, 43 Bleecker, and Caedes Group, elevating their market presence through meticulous design execution and refined visual storytelling.
Her portfolio extends beyond traditional branding into highly specialised design commissions. She directed the full brand development of both Superyacht, Awandra, and Racing boat, Fifty Fifty, and led the end-to-end visual identity of private jet, Project Knight — from embroidered headrests to exterior livery. Collaborating with specialist designers influenced by Formula 1 aesthetics, she oversaw more than 80 design iterations to achieve a dynamic visual language engineered to evoke speed in static form. This process culminated in a precision sign-off in Savannah, where she personally ensured millimetre-perfect execution on site.
Daisy is currently developing an immersive digital platform incorporating bespoke 3D assets to transform a previously completed interior scheme into an interactive virtual environment — bridging physical and digital design with the same rigour and craft that defines her brand work.
Her practice is defined by exacting attention to detail, aesthetic fluency across disciplines, and the ability to translate luxury narratives into cohesive, future-facing visual identities.
Rigby & Rigby’s Creative Division designed and developed the brand identity for AURI, a performance wear brand built on a natural-first philosophy. Rooted in quiet sophistication and purposeful design, the identity reflects a growing consumer demand for performance apparel that feels as considered as it looks. The name derives from ‘aura’ — the presence you carry through how you train, live, and recover. This sense of embodied discipline and understated strength became the foundation for every brand identity decision, from typography to colour palette. Rather than chasing trend-led aesthetics, the visual language was crafted to feel timeless, calm, and enduring — closer to well-made essentials than fast fashion or conventional sportswear branding.
The logotype is clean and contemporary, built with soft, continuous curves that reference the motion of stretching — a fundamental principle of athletic training. Its fluid form communicates control, discipline, and ease of movement without relying on aggressive or overtly sporty visual cues. The logomark is a fluid monogram of the letters “AU” — the chemical symbol for gold — at once a sine wave and a mark of quiet luxury, reinforcing the brand’s commitment to science-led innovation and technical precision. The colour palette is grounded in warm neutrals inspired by the natural materials of the product and the Cotswold countryside, giving the identity a calm, organic feel that is considered and enduring — a fitting foundation for a brand built to last.
Project team
Daisy Watson is a graphic designer leading the development of a dedicated Graphics and Branding agency within the Creative Division at Rigby & Rigby. With a background spanning Architecture, Art, and Animation, she brings an interdisciplinary design intelligence to the creation of cohesive, high-impact brand ecosystems.
Since joining Allect Group, Daisy has served as brand guardian across Rigby & Rigby, Helen Green, and Lawson Robb, ensuring visual consistency, precision, and strategic alignment across all touchpoints. She has led the creation of distinctive luxury brand identities in the residential sphere, most notably Berkeley Arcade, 43 Bleecker, and Caedes Group, elevating their market presence through meticulous design execution and refined visual storytelling.
Her portfolio extends beyond traditional branding into highly specialised design commissions. She directed the full brand development of both Superyacht, Awandra, and Racing boat, Fifty Fifty, and led the end-to-end visual identity of private jet, Project Knight — from embroidered headrests to exterior livery. Collaborating with specialist designers influenced by Formula 1 aesthetics, she oversaw more than 80 design iterations to achieve a dynamic visual language engineered to evoke speed in static form. This process culminated in a precision sign-off in Savannah, where she personally ensured millimetre-perfect execution on site.
Daisy is currently developing an immersive digital platform incorporating bespoke 3D assets to transform a previously completed interior scheme into an interactive virtual environment — bridging physical and digital design with the same rigour and craft that defines her brand work.
Her practice is defined by exacting attention to detail, aesthetic fluency across disciplines, and the ability to translate luxury narratives into cohesive, future-facing visual identities.
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